9.27.2009

Curatorial Tutorial

Over the years we've found some brilliant designers that we love to talk about; like where they're from, what inspires them – even what they look like.

This season we're excited to blab about Curatorial, a line that's 100% made in Los Angeles (a.k.a the USA) and created by Lizz Wasserman, an ex-Urban Outfitters/Free People designer, who has some very intentional feelings about our environment.

For Curatorial, Lizz handpicks vintage and remnant fabrics to reduce waste while offering one-of-a-kind or limited edition pieces. Her design philosophy is "to only produce pieces that are unique and new – not creating trend-driven waste". Lizz even drives a car powered with recycled veggie oil; again to reduce waste and Curatorial's eco-imprint.


We just got in four of her styles (shipped to us in recycled boxes BTW), and can't wait to share. The "X-Marks the Spot" dress comes in 6 solids like the tangerine color pictured. There's only one dress in each color so it's super special. Another favorite is the "Walk Away" dress, which is done up in vintage prints, like the black floral above (again only one of each to grab). Stop by and check out her "Ra-Ra" skirt too; it's high-waisted and drapes like its name suggests. The vintage fabrics she's used for the skirts are a must-see.

Curatorial prices are great at $78 for a dress, $68 for a skirt. The only other thing to blog on about is Lizz's flagship line,
Popomomo. For now we'll just mention it, but soon you'll be seeing it in the store. Can't wait.

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1 comment:

Kelly Anne Pryor said...

I love the Wildflower girls! Thanks for the inspiring blog--consider my nose print on it since I can't stop by in person :)