CC Part II - Preloved

Spring '10 Preloved; in the store NOW:)

The people behind Preloved are what make it so special and we're not just talking about the designers. Each style has a story, one it can never tell, about its previous owners (a former life) because each piece is made from fabrics that have been reclaimed, remade, and upcycled: trench coats, oxford, polo and western shirts, khaki pants, men's suiting, fair-isle sweaters, even draperies and bedding; the list could go on and on. It may be TMI to put it this way, but these clothes are reincarnated.

Highly tailored and stylized, Preloved is some of the best recycled wear we've found. Their secret is in the design but also the multiple fabric combinations. Since each piece is literally one-of-a-kind, imagine the time commitment of picking what goes with what for each individual garment! These guys have quality control down and it shows.

fabric combos make Preloved much loved

So what about "these guys"; the real tangible people behind Preloved? Founder Julia Grieve is something of a Canadian Cindy Crawford. Besides being a mom of three with tons of high energy, she's an eco-minded former model turned TV host and entrepreneur. Then there's Peter (Creative Director and head designer) who miraculously never runs out of ways to reinvent "scraps of forgotten work pants". Hailing from Toronto, EVERYONE we meet from the Preloved team has the coolest urban vibe that transfers right into their line. O man, if these clothes could talk!